Yvette Flores
Graphic Design Portfolio
12 Weeks
From Jane, With Love
A Jane Austen Festival
Overview
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Design Challenges
How can I create an immersive Jane Austen experience that stays true to the Regency era and her legacy?
Target Audience
Festival Staff
Their needs:
A cohesive and elegant Regency-inspired brand identity that remains consistent across all festival touchpoints.
Clear, accessible communication for logistics, scheduling, and promotions.
Professional visual assets that effectively attract sponsors and attendees.
Well-structured tools to organize, manage, and present festival information
Festival Volunteers
Their needs:
Clear, easy-to-identify uniforms or badges so attendees can quickly recognize staff
Quick access to event information to confidently assist guests
Materials that communicate professionalism and approachability, while remaining consistent with the Regency-inspired theme
Festival Attendees
Their needs:
An immersive, visually rich experience that feels like stepping into a Jane Austen novel.
Simple and intuitive access to schedules, maps, and activity information.
Memorable, collectible keepsakes that extend the experience beyond the event.
Engaging and thoughtful pre-festival marketing that builds excitement and anticipation.
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Colour Palette
This colour palette connects to the Regency style while still feeling fresh and modern. The mix of deep blue hues creates a balance between elegance and warmth, matching the tone of Jane Austen’s world.
Typography
I used Baskerville, a serif typeface designed in the 18th century and widely used during Jane Austen’s lifetime. Its refined contrast and balanced proportions embody the same sense of grace and intelligence found in Austen’s writing.
Patterns
Brand Applications
Festival Poster
This poster was designed to promote a Jane Austen–themed festival and visually communicate its historical and literary focus. The concept centers on creating an immersive, period-inspired experience that reflects both the Regency era and the lasting influence of Jane Austen’s work.
Constructed from scanned pages of Jane Austen’s novels. These pages were physically assembled, digitized, and treated with an embossed effect to create a layered, textured surface.
Signage & Wayfindings
Process Work - Sketches
Signage Final Mockups
Physical Ticket Final Mockup
Digital Ticket
Sketches
Digital Ticket
Final Mockup
Digital Ticket Final Mockup
Festival Identification
Festival Identification Sketches
Festival Identification Rough Mockups
Festival Identification Final Mockups
I designed bold linen sashes for staff, vendors, and volunteers as an alternative to traditional lanyards. Their high visibility makes it easy for attendees to identify who to approach from a distance. The linen material reflects the importance of textiles in the Regency era and aligns seamlessly with the festival’s aesthetic. Each sash is finished with the festival crest at the bottom, reinforcing the Jane Austen theme throughout the event experience.
Festival Program
Program Sketches
Exterior Sketches
Program Sketches
Interior Sketches
Program Final Mockups
For the program, I focused on creating a thoughtful user experience from the moment it’s opened. Participants are greeted with a welcome message paired with the From Jane, With Love floral pattern, setting a refined Regency tone. To support easy navigation, I added a QR code for quick activity registration, a clear daily pull out schedule highlighting the five main events, and a simplified festival map with a legend so guests can find key locations easily.
The envelope-style format, sealed with Jane Austen’s emblem, adds a sense of ceremony. A Velcro attachment makes the program easy to open and close, blending tactile charm with practical usability.
English Program
Final Mockup
French Pogram
Final Mockup
Festival Schedule - English & French
Festival Map Sketches
English Map
Final Mockup
French Map
Final Mockup
Festival Appreal
For the festival apparel, I designed pieces that feel like real clothing—wearable, stylish, and suitable year-round—not typical branded festival merch. The designs draw inspiration from Jane Austen’s stories and letters, emphasizing literary and emotional themes.
Festival Appreal
Sketches
Festival T-Shirt Pattern
This T-shirt features “letters I never sent” on the front and “Some feelings belong to paper” paired with the festival crest on the back.
This design draws directly on Jane Austen’s practice of writing letters and explores emotions that were often left unspoken in her social world.
Festival Hoodie Pattern
The hoodie features a reimagined quote from Persuasion (1870): “You pierce my soul. I am half agony, half hope,” adapted to emphasize connection, intimacy, and emotional vulnerability. In the design, “pierce my soul” is highlighted in red, while “agony” is crossed out and replaced with “love,” and “hope” is crossed out and replaced with “yours.”
This transformation turns the original quote into a celebration of love, vulnerability, and heartfelt expression. The hoodie’s design, combined with its comfortable, wearable form, allows festival-goers to carry a piece of Jane Austen’s emotional depth with them, blending literary homage with everyday fashion.
Festival T-shirt Mockup
Festival Hoodie Mockup
Festival Keepsakes
Sketches
Festival Candle 1
Festival Candle 2
Festival Bookmarks
From Jane, With Love X Cortado
The festival’s main sponsorship featured a limited-edition collaboration with Cortado Café in central Bath, conveniently located near festival events. This partnership offered exclusive drinks inspired by Jane Austen and the charm of Regency-era Bath, with latte and coffee art incorporating literary and Regency motifs.
Special edition mugs and merchandise were also available for purchase, creating a collectible experience for attendees. The collaboration aimed to blend literary charm, local heritage, and café culture, providing festival-goers with a unique and memorable way to engage with the spirit of the Jane Austen Festival.
Welcome Box
Welcome Box Mockups
The festival welcome box is designed to create excitement from the moment it is received. The top of the box features the festival emblem paired with a floral abstract pattern, setting a tone of elegance and anticipation. Inside, attendees are greeted with a decorative pattern and the festival title presented in both English and French—From Jane, With Love and De Jane, Avec Amour—highlighting the bilingual nature of the event and reinforcing its inclusive, celebratory atmosphere.
Welcome Notes
Like any welcome box, this includes a welcome letter, but it is specially designed for guests who purchased advance tickets to build excitement before the festival begins. The letter is styled after Jane Austen’s folded letters, mimicking the way she would fold her correspondence. To enhance the vintage, Regency-era feel, the letter is tea-stained, immersing recipients in a tactile, historical experience.
Partners Card
The Partner Card highlights the shops and restaurants collaborating with From Jane, With Love. It promotes special festival offerings (exclusive coffee blends or book sales) while also showcasing the partners themselves.
Partner's Card
Mockup 1
Sip & Follow
Mockup 1
Each card is tied with a teacup-shaped sheet featuring the social media handles of the shops, allowing attendees to explore their offerings, see what they serve, and get a sense of the space before visiting.
Final Mockup
Spotify Card
The Spotify card doubles as part of the welcome box. When scanned, it directs attendees to a pre-made playlist curated specifically for the festival. The playlist features modern orchestral music that blends contemporary sounds with Regency-era influences. Using modern tracks helps attendees feel connected while still evoking the elegance of the period.
Spotify Card
Mockup 1
Final Mockup
Digital Marketing Media
Spotify
Design Challenges
Problem 1: Developing an Visual Identity
Multiple directions were possible: literal, symbolic, or abstract. I needed a solution that felt elegant, refined, and sophisticated, avoiding anything childish, while reflecting both the Regency Era and Austen’s writing
Solution
I chose an abstract and symbolic approach, using visual motifs and patterns inspired by Jane Austen and her novels to create a cohesive festival identity. Iterated through multiple concepts until all elements aligned with the festival’s tone of sophistication and elegance.
Problem 2: Bilingual Communication
The festival needed to serve a global audience, with France as the second-largest tourist source after the US. Challenge: how to incorporate both languages across tickets, posters, signage, and social media without clutter or hierarchy issues, and without implying that one language was more important.
Solution
Extensive trial-and-error with layouts, typography, and hierarchy to ensure both languages were clear, readable, and visually balanced. Used careful formatting and design hierarchy to make English and French equally prominent, respecting both audience
Outcome
I created a festival identity that is immersive, sophisticated, and truly celebrates Jane Austen.
Developed a cohesive visual system that balances elegance, abstract symbolism, and accessibility.
Successfully integrated bilingual communication across all materials without sacrificing readability or aesthetics.
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